We were delighted to see Emily Pilloton, founder of Project H Design and author of Design Revolution, appear as a guest on the Colbert Report last night. The highlight of the interview was the rousing response from Pilloton’s call for a new measure of success according to “the triple bottom line: Planet, People and Profit”.

Pilloton chose excellent visual aids to show Colbert how design can improve lives. Selected from her book, Design Revolution: 100 Products that Empower People, Colbert walked to the interview table wearing Spider Boots, donned a pair of Adaptive Eyewear, and marveled at Pilloton’s ability to move 200 pounds of water with the ease of a “very, very suspicious flight attendant” using the beloved Hippo Water Roller.

The full episode is below. Sorry for the off-color freeze frame! We didn’t choose it, we promise.
Or to watch just the exact 6 minutes of Pilloton’s interview, view this clip directly on Hulu.

Here is Josh Silver’s 5-minute presentation of the optometrist-free glasses at TEDGlobal 2009 in July. In it, he explains that he is 30,000 on the way to putting glasses in the hands of one billion people by 2020. As with many humanitarian designs, the foremost obstacle he faces is bringing down the $19 cost of each pair. He is an atomic physicist by day, which just goes to show anyone can be a humanitarian designer.

20081227-the-goals1Sometimes, a well-told story can do just as much good for a problem as a well-designed solution. This principle attracted me to switch careers from engineering to advertising years ago…I’m still so far from becoming like the storytellers I so admire. This short film makes Ferdinand Dimadura one such storyteller. I won’t spoil it by telling you what’s in it, but I will say that people have been inspired to share this video so much that it has been viewed nearly 10 million times. In fact, I found this from my aunt who forwarded it to my entire extended family!

20081227-the-goals6This week, Ashton Kutcher triumphed over CNN in a race to amass one million followers on Twitter, winning the privilege to donate 10,000 anti-mosquito bed nets to combat malaria. The choice of prize may sound bizarre, but it is perfectly timed for the upcoming World Malaria Day on Friday, April 25. Malaria kills one child every 30 seconds, and more than 80 percent of infections occur in Africa. At $10 per net, the 10,000-net pledge amounted to a $100,000 donation from Ashton to charity Malaria No More, headquartered in New York City. In addition, Ashton has garnered similar pledges from other celebs including Oprah and Ryan Seacrest, reporting a total of $1 million to buy 100,000 nets at last count.

20090419-ashton-donation

20090419-ashton-donationThe news is actually better than most know. Many, if not all, of the donated nets will be Olyset Nets, profiled in a January post here on CbD. They are:
  1. the best-designed nets currently available, which can kill mosquitoes on contact and last up to 5 years instead of only 5 months
  2. produced by A to Z Textile Mills in Tanzania, creating thousands of jobs and stimulating the country’s economy.

Malaria No More cited benefits of malaria prevention beyond saved lives on its blog: malaria prevention leads to

  • a more productive work force
  • reclamation of 25% of a family’s income usually devoted to malaria treatment
  • reclamation of 40% of Africa’s health expenditure that can be redirected from malaria to other high-priority issues like HIV/AIDS, tuberculosis, and water safety.

Other celebrities to lend their support to the fight against malaria include Kiefer Sutherland, who appeared in a somber message during this season’s 24: Redemption on Fox calling upon viewers to donate nets. Malaria No More has rallied many other famous names – American Idol contestants, UK’s Gordon Brown, Dave Chappelle, Bono – to the goal of distributing bed nets to 100% of those who need them by December 31, 2010.