About

Changed by Design is maintained by Angela Yu, a marketing expert with a passion for design with socially-oriented purpose.

twitter-16x16connect with me on twitter

Why this blog?
I have always appreciated great design. Design must have purpose to be great, and the most noble purpose for a design is to improve the lives of those less fortunate. I have found many blogs on design (often without a purpose), and many blogs on the developing world (usually oriented toward economics or business models), but no blogs that focus on design for the developing world. So, I decided to create my own.

Soon after reading more and more about solutions for developing world problems, I discovered that social impact cannot be achieved with clever design alone. NGOs and social enterprises have adapted their business models and marketing strategies, often adopting social media and CRM best practices to maximize their impact. As such, this blog has evolved in parallel to share how design can realize its potential for impact through smart marketing.