20081227-the-goals1Sometimes, a well-told story can do just as much good for a problem as a well-designed solution. This principle attracted me to switch careers from engineering to advertising years ago…I’m still so far from becoming like the storytellers I so admire. This short film makes Ferdinand Dimadura one such storyteller. I won’t spoil it by telling you what’s in it, but I will say that people have been inspired to share this video so much that it has been viewed nearly 10 million times. In fact, I found this from my aunt who forwarded it to my entire extended family!